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Brands

Local Coupon Booklet

​​​​For over a decade, the Local Coupon Booklet has been helping businesses connect with consumers across the North West through trusted, targeted advertising.

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Every quarter, we deliver over 270,000 printed booklets directly into homes across Lancashire and Greater Manchester, while simultaneously publishing all  advertiser offers on our website, creating a dual channel system designed to maximise reach, engagement, and conversions.

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For national brands looking to scale customer acquisition through affiliate or performance-based marketing, this creates a unique opportunity to connect offline awareness with online action.

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Proven And Trusted

Our printed booklet is not an isolated channel, it is the driver of everything that follows.  Each edition is carefully designed to encourage readers to browse offers online, search for businesses, and revisit deals digitally throughout the campaign period.

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This means your brand benefits from:

  • Direct placement in 270,000+ homes every quarter

  • High-visibility physical exposure in a trusted
    savings format

  • Continued engagement as users move from print
    to website

  • Extended campaign lifespan beyond a single
    leaflet drop    ​

 

In short, the booklet creates demand and the website captures it.

Seen Where
It Matters

Once published, your campaign is featured across our website, where users actively browse, search, and engage with offers.

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This provides national brands with:

  • Ongoing digital visibility throughout the
    campaign cycle

  • Searchable exposure by category, brand, and
    offer type

  • A direct route from discovery to conversion

  • Continuous traffic driven by print readership

 

For many advertisers, the website becomes the primary conversion point, turning offline awareness into measurable online activity.

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Focused On Savings

The Local Coupon Booklet audience is built around one clear behaviour: actively seeking value and offers before they buy.  This creates a highly engaged consumer base across sectors including:

  • Retail and eCommerce

  • Food, dining, and delivery

  • Travel and leisure

  • Home improvement and services

  • Health, beauty, and lifestyle

  • Family entertainment and attractions

 

Unlike passive advertising channels, users engage with our platform specifically to find and act on offers. making it an ideal environment for affiliate-driven campaigns.

Built For It

We work with national brands looking to scale acquisition through performance-led marketing strategies.

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By combining print exposure with digital tracking opportunities, we enable brands to:

  • Drive awareness at mass regional scale

  • Convert interest through online engagement

  • Support affiliate and CPA-based campaigns

  • Extend customer lifetime value through repeat exposure

 

This makes the Local Coupon Booklet a strong fit for brands looking beyond traditional advertising into measurable customer acquisition channels.

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Why Partner With Us

National advertisers choose the Local Coupon Booklet because it offers:

  • 270,000+ households reached every quarter

  • A trusted, established regional advertising platform

  • Dual exposure across print and website

  • High-intent, deal-driven consumer audience

  • Strong alignment with affiliate and performance marketing models

  • Continuous visibility throughout each campaign cycle

Let's Work Together

If you're a national brand, franchise, or affiliate-driven business looking to expand your reach across the North West, we can help you build a campaign that connects offline attention with online action.

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Get in touch to discuss partnership opportunities and how your brand can be featured in our next edition.

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